“The only way to do great work is to love what you do.” – Steve Jobs
A recent survey of over 15,000 consumers in 18 markets shows big changes in consumer trends and consumer behavior analysis. Middle-income consumers in Europe and the U.S. are ready to spend on fun items, just like the rich. They’re not much different from the wealthy when it comes to buying things like travel, dining out, and groceries.
Older consumers, no matter their income, also want to spend on fun things. They’re even more eager to spend on experiences like travel than millennials. In places where the economy is growing, wealthy older folks are even more excited to treat themselves.
This data gives businesses and market research teams a big advantage. It helps them understand how shopping habits and buying patterns are changing. This way, they can make smarter choices about their marketing and innovation strategies.
Key Takeaways
- Thirty-three percent of households cited “change in prices” as a top influence in shaping purchasing behavior in 2021.
- Sixty-six percent of consumers are finding ways to reduce non-essential spending.
- Forty-one percent of consumers have increased their income to compensate for rising costs.
- Roughly one-third of consumers are saving less or taking on more debt to offset expenses.
- More than one-third of Millennials and Gen Zers have used artificial intelligence for shopping ideas.
The Squeezed-but-Splurging Middle Class
Despite rising costs, a new trend is showing up among middle-income folks in Europe and the U.S. A recent survey found they plan to spend on fun items just like the rich do. This includes travel, dining out, groceries, and other treats.
It turns out, middle-income people are only a bit more likely to wait to buy things than the wealthy. They’re not much more likely to choose cheaper options than the rich. This shows they want to keep up with discretionary spending even when prices go up.
Defying Expectations
This finding goes against the usual idea that middle-income folks will cut back on spending because of high costs. Instead, this “squeezed-but-splurging” middle class is ready to spend on things they want. They’re proving that discretionary spending isn’t just for the rich.
“The middle-income consumer in the US and Europe is planning to spend on discretionary items at a rate comparable to high-income consumers.”
This shows the middle class is strong and can adapt. They find ways to enjoy life and buy what they value, even when money is tight.
As companies try to keep up with changing consumer trends, it’s key to understand the middle-income crowd’s spending habits. Knowing their priorities and how they spend can help shape better marketing and products.
Retired and Ready to Spend
As the world’s population ages, more people are reaching retirement. They live longer and have fewer children, especially in rich countries. Despite money worries, these older folks are eager to spend on things they want.
When it comes to travel, older folks are more ready to splurge than even millennials. In the United States, 30% of the market are high-income baby boomer and Silent Generation consumers. They are more likely to buy things like home improvement and gardening than younger, lower-income folks.
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In emerging markets, wealthy older people are even more hopeful about their finances. They plan to spend more on fun things and treat themselves better than those in richer countries.
| Region | Discretionary Spending Intent |
|---|---|
| Emerging Markets | 42% expect to spend more on entertainment |
| Europe | 7% expect to spend more on entertainment |
| United States | 11% expect to spend more on entertainment |
As this big group of aging consumers keeps growing, businesses need to change how they operate. They must meet the special needs and spending ways of these older folks. This opens up new chances in the world of discretionary spending.
Sustainability Takes a Backseat to Value
In recent years, young people have cared a lot about sustainability when buying things. But now, with economic uncertainty and inflation, they’re making different choices. Fewer Gen Zers and millennials see sustainability as key when shopping, compared to last year.
They’re also less willing to spend more on products that are good for the planet. Only a small number are ready to pay extra for sustainable personal care and clothes.
The change in what people value is because of the economy. Inflation and rising living costs are more pressing than environmental worries. Surveys show over 50% of CEOs might slow down or stop their green efforts because of money issues. And 34% have already done so.
This isn’t just about young people. Companies everywhere are struggling to keep up with their green promises. In the UK and US, a quarter of CEOs had to delay plans to make their supply chains greener because of inflation. And a third of mid-sized businesses have dropped their plans to be carbon neutral in the last year.
| Sustainability Indicator | 2023 | 2024 |
|---|---|---|
| Consumers who rank sustainability as a top purchasing factor | 53% | 47% |
| Consumers willing to pay a premium for sustainable products | 28% | 20% |
| Businesses with a net-zero carbon strategy | 51% | 33% |
Yet, some companies are finding ways to stay green without spending a lot. They’re focusing on using less and wasting less. Finding this balance will be key for both consumers and businesses as they face ongoing economic challenges and inflation.
“Sustainable growth is crucial for long-term success, but businesses need to find ways to balance their environmental commitments with the realities of the current economic landscape.”
The Worldwide Wellness Wave
The global Wellness Market is booming, with a value over $1.8 trillion and growing fast. This growth comes from a focus on personal health and well-being. Countries like China, India, and the Middle East are leading this trend.
In these countries, more people plan to spend more on Health and Fitness than in places like Canada and the U.S. This shows how important Wellness is becoming worldwide.
Weight Management Driving Future Growth
Weight Management is expected to be a big driver in the Wellness Market. With more than half of the world’s population likely to be overweight or obese by 2035, demand for weight management products and services will rise. As people in all parts of the world focus on Health and Fitness, this area of the Wellness Market will grow a lot in the future.
“The wellness landscape is increasingly defined by widening generational, income, and gender gaps, creating polarized wellness markets known as ‘hardcare’ and ‘softcare.'”
The Wellness Market is changing fast, with Emerging Markets leading in Consumer Spending on Health and Fitness solutions. As people worldwide become more aware of the need for well-being, the Wellness Wave will keep growing. It’s changing how we view Health and Fitness goals.
Consumer Trends
In these uncertain times, consumers have continued to defy expectations and behave in unexpected ways. This keeps manufacturers and retailers on their toes. Companies that understand today’s and tomorrow’s consumers will succeed.
A recent survey of over 15,000 consumers in 18 markets showed surprising insights. It revealed details about demographic groups, seemingly contradictory consumer behaviors, and categories poised for growth. These insights help businesses stay ahead and meet their audience’s evolving needs.
Demographic Shifts and Evolving Spending Patterns
The survey found that middle-income consumers in Europe and the United States plan to splurge on discretionary items like high-income consumers. Despite cost-of-living pressures, they are only slightly more likely to delay purchases.
Retired consumers are ready to spend and their spending intentions are rising. This demographic shift offers opportunities for businesses catering to this growing segment.
Balancing Sustainability and Value
The survey showed that sustainability is taking a backseat to value for many. As they face economic challenges, shoppers are becoming more focused on finding the best deals. This means they may compromise on environmental concerns.
This trend is clear in the wellness industry, where the global market is growing. Weight management products and services are expected to drive this growth, as the world battles obesity.
By understanding these consumer trends, businesses can better anticipate and adapt to the changing market landscape. Using predictive analytics and demographic segmentation is key. It helps businesses understand and cater to consumer behavior and market shifts.
Wellness for Women
The wellness world is changing fast, with more money going into women’s health products and services. Young people are leading this trend, especially in new and advanced markets. Women everywhere want better health and self-care options, showing a big demand for new solutions.
In places like China, India, and the Middle East, 48% of women want to spend more on beauty and fitness. This is much higher than in more developed markets. Younger people, especially Gen Z, are pushing for more spending on personal care.
Experts say that fixing women’s health issues could add $1 trillion to the economy by 2040. The industry is growing fast, with more focus on meeting women’s unique wellness needs worldwide.
Bridging the Women’s Wellness Gap
Despite more attention on Women’s Wellness, big gaps still exist. Issues like menstrual health, menopause, and vitamin deficiencies need more work. Almost half of women say we need better education on these topics.
- Vitamin deficiency is a big problem for women, especially during menopause.
- Many menopausal women struggle to cope with its effects, showing the need for specific help.
- For 46% of women, the cost and how well products handle flow are key when buying menstrual products. Almost a quarter of LGBTQ+ adults also care about the environmental impact.
As the Wellness industry grows, meeting these unmet needs will be crucial. This will help unlock the $1 trillion potential in women’s health by 2040.
“Nearly a third of Millennials struggle to feel their health needs are important to society.”
The Brand Disloyalty of Aging Consumers
In today’s world, how we view brand loyalty is changing, especially among older adults. Even with less money in retirement, many seniors are ready to spend on things they want. But, the loyalty they once showed to brands is fading.
This shift isn’t just seen in older folks; young people in places like Asia and the Middle East are also moving towards pricier brands. 57% of Gen Z Americans are less loyal to brands now than they were pre-pandemic, and more than 1 in 3 U.S. customers aren’t loyal to brands.
This change is a big problem for businesses. Loyal customers usually spend more than new ones. But, companies can fight back by starting good loyalty programs. For example, H&M offers rewards that are good for the planet and give customers special perks.
Also, having a smooth supply chain is key. It helps retailers keep up with demand, cut waste, and make customers happier. This way, they can spend more on making better products and marketing.
| Statistic | Percentage |
|---|---|
| Gen Z Americans less loyal to brands post-pandemic | 57% |
| U.S. customers not loyal to brands | More than 1 in 3 |
| Gen Z adults willing to try new brands | 77% |
| Consumers in advanced markets tried different brands | Over a third |
| Consumers in advanced markets switched retailers | Approximately 40% |
| Consumers planning to buy private-label products more frequently | 36% |
The numbers show us that brand loyalty is no longer a given, even among aging populations. Companies need to change how they connect with customers to keep up with these new trends.
Social Commerce Soaring
The retail world is changing fast, and social commerce is at the forefront. China is leading the way, where people easily mix social media and online shopping. Other places like India, Brazil, Saudi Arabia, and the United Arab Emirates are catching up.
In China, social commerce has grown a lot. Platforms like Douyin (the Chinese TikTok) are leading. In 2021, Douyin’s sales jumped from 10 billion renminbi in 2018 to 800 billion renminbi. This shows how powerful it is to mix creator content, product discovery, and digital payments.
In the US and Europe, social commerce was slow to start. But now, it’s growing. The American market is expected to hit $145 billion by 2027. This growth is thanks to Gen Zers and millennials, who shop on social media more than older folks.
| Region | Social Commerce Market Size (Billion USD) | Growth Rate (CAGR) |
|---|---|---|
| United States | $145 (by 2027) | 116% (2022-2027) |
| Global | $13,040.3 (by 2033) | 30% (2023-2033) |
| Asia Pacific | $3,512.13 (by 2028) | 30% (2023-2028) |
| Germany | $1,598.6 (by 2025) | 20% (Global Market Share) |
| South Korea | $1,598.6 (by 2025) | 15% (Global Market Share) |
The global social commerce market is set to explode, reaching over $2 trillion by 2025. Gen Z and millennials are driving this growth, as they shop on social media more than others. This shows that the future of retail is all about social.
“The integration of social media and e-commerce has created a powerful synergy, transforming the way consumers discover, engage with, and purchase products.”
Conclusion
The world of consumers is changing fast, with new trends in consumer behavior appearing everywhere. Companies that keep up with these changes will do well. They need to understand today’s and tomorrow’s consumers to succeed.
Important trends include the middle class spending more, older consumers buying fun items, and younger ones caring less about the environment. The wellness market is growing, and older consumers are switching brands. Social commerce is also on the rise, especially in new markets.
Businesses can improve by paying attention to these consumer trends and market shifts. They can adjust their plans and products to meet their customers’ needs. Using predictive analytics and consumer behavior data helps make better retail strategies and improve the shopping experience.
As the market keeps changing, companies that get what their consumers want will do well. By using consumer behavior analysis and predictive analytics, businesses can stay ahead. This way, they can succeed in the fast-changing global market.
FAQ
What are the key consumer trends shaping the global landscape?
How are middle-income consumers responding to cost-of-living pressures?
How are aging consumers spending on discretionary items?
How are younger consumers prioritizing sustainability in their purchasing decisions?
What are the growth trends in the global wellness market?
FAQ
What are the key consumer trends shaping the global landscape?
Key trends include the middle class wanting to spend more, even with tight budgets. Older people are also ready to splurge on fun items. Younger folks might not care as much about saving the planet.
The wellness market is booming, with more people wanting to feel good. Older shoppers are not as loyal to brands as they used to be. Social media is changing how people shop, especially in new markets.
How are middle-income consumers responding to cost-of-living pressures?
Despite high costs, middle-class folks in Europe and the U.S. plan to splurge. They’re just as eager as the rich to enjoy travel, dining out, and more. They’re only a bit more likely to delay buying than the wealthy.
How are aging consumers spending on discretionary items?
Even with retirement, older folks are ready to spend on fun things. They’re more likely to splurge on travel than millennials. In the U.S., richer older folks are more likely to spend on home improvements.
How are younger consumers prioritizing sustainability in their purchasing decisions?
Younger people in Europe and the U.S. are making choices based on money, not just saving the planet. Fewer Gen Zers and millennials see saving the planet as key in 2024. They’re also less willing to pay more for green products.
What are the growth trends in the global wellness market?
The wellness market is huge, worth over
FAQ
What are the key consumer trends shaping the global landscape?
Key trends include the middle class wanting to spend more, even with tight budgets. Older people are also ready to splurge on fun items. Younger folks might not care as much about saving the planet.
The wellness market is booming, with more people wanting to feel good. Older shoppers are not as loyal to brands as they used to be. Social media is changing how people shop, especially in new markets.
How are middle-income consumers responding to cost-of-living pressures?
Despite high costs, middle-class folks in Europe and the U.S. plan to splurge. They’re just as eager as the rich to enjoy travel, dining out, and more. They’re only a bit more likely to delay buying than the wealthy.
How are aging consumers spending on discretionary items?
Even with retirement, older folks are ready to spend on fun things. They’re more likely to splurge on travel than millennials. In the U.S., richer older folks are more likely to spend on home improvements.
How are younger consumers prioritizing sustainability in their purchasing decisions?
Younger people in Europe and the U.S. are making choices based on money, not just saving the planet. Fewer Gen Zers and millennials see saving the planet as key in 2024. They’re also less willing to pay more for green products.
What are the growth trends in the global wellness market?
The wellness market is huge, worth over $1.8 trillion and growing fast. In places like China and India, wellness spending is set to soar. Weight management is a big area for growth, as more people worldwide are overweight.
How are investments in women’s wellness growing?
More money is going into women’s wellness, with interest from all over. Women in new markets are eager to spend on beauty and fitness. The report says women’s health could be worth $1 trillion by 2040.
How is brand loyalty changing among aging consumers?
Older folks are not as loyal to brands as they used to be. Young people in Asia and the Middle East are more likely to switch to pricier brands. This shows a shift in loyalty worldwide.
What is the growth of social commerce in different markets?
China has been a leader in social commerce. Markets in China and India are getting bigger. People in these places spend more on social media than in Europe and the U.S.
The U.S. is expected to see social commerce grow to $145 billion by 2027. Gen Zers and millennials are driving this, making more purchases on social media than older folks.
.8 trillion and growing fast. In places like China and India, wellness spending is set to soar. Weight management is a big area for growth, as more people worldwide are overweight.
How are investments in women’s wellness growing?
More money is going into women’s wellness, with interest from all over. Women in new markets are eager to spend on beauty and fitness. The report says women’s health could be worth
FAQ
What are the key consumer trends shaping the global landscape?
Key trends include the middle class wanting to spend more, even with tight budgets. Older people are also ready to splurge on fun items. Younger folks might not care as much about saving the planet.
The wellness market is booming, with more people wanting to feel good. Older shoppers are not as loyal to brands as they used to be. Social media is changing how people shop, especially in new markets.
How are middle-income consumers responding to cost-of-living pressures?
Despite high costs, middle-class folks in Europe and the U.S. plan to splurge. They’re just as eager as the rich to enjoy travel, dining out, and more. They’re only a bit more likely to delay buying than the wealthy.
How are aging consumers spending on discretionary items?
Even with retirement, older folks are ready to spend on fun things. They’re more likely to splurge on travel than millennials. In the U.S., richer older folks are more likely to spend on home improvements.
How are younger consumers prioritizing sustainability in their purchasing decisions?
Younger people in Europe and the U.S. are making choices based on money, not just saving the planet. Fewer Gen Zers and millennials see saving the planet as key in 2024. They’re also less willing to pay more for green products.
What are the growth trends in the global wellness market?
The wellness market is huge, worth over $1.8 trillion and growing fast. In places like China and India, wellness spending is set to soar. Weight management is a big area for growth, as more people worldwide are overweight.
How are investments in women’s wellness growing?
More money is going into women’s wellness, with interest from all over. Women in new markets are eager to spend on beauty and fitness. The report says women’s health could be worth $1 trillion by 2040.
How is brand loyalty changing among aging consumers?
Older folks are not as loyal to brands as they used to be. Young people in Asia and the Middle East are more likely to switch to pricier brands. This shows a shift in loyalty worldwide.
What is the growth of social commerce in different markets?
China has been a leader in social commerce. Markets in China and India are getting bigger. People in these places spend more on social media than in Europe and the U.S.
The U.S. is expected to see social commerce grow to $145 billion by 2027. Gen Zers and millennials are driving this, making more purchases on social media than older folks.
trillion by 2040.
How is brand loyalty changing among aging consumers?
Older folks are not as loyal to brands as they used to be. Young people in Asia and the Middle East are more likely to switch to pricier brands. This shows a shift in loyalty worldwide.
What is the growth of social commerce in different markets?
China has been a leader in social commerce. Markets in China and India are getting bigger. People in these places spend more on social media than in Europe and the U.S.
The U.S. is expected to see social commerce grow to 5 billion by 2027. Gen Zers and millennials are driving this, making more purchases on social media than older folks.
FAQ
What are the key consumer trends shaping the global landscape?
Key trends include the middle class wanting to spend more, even with tight budgets. Older people are also ready to splurge on fun items. Younger folks might not care as much about saving the planet.
The wellness market is booming, with more people wanting to feel good. Older shoppers are not as loyal to brands as they used to be. Social media is changing how people shop, especially in new markets.
How are middle-income consumers responding to cost-of-living pressures?
Despite high costs, middle-class folks in Europe and the U.S. plan to splurge. They’re just as eager as the rich to enjoy travel, dining out, and more. They’re only a bit more likely to delay buying than the wealthy.
How are aging consumers spending on discretionary items?
Even with retirement, older folks are ready to spend on fun things. They’re more likely to splurge on travel than millennials. In the U.S., richer older folks are more likely to spend on home improvements.
How are younger consumers prioritizing sustainability in their purchasing decisions?
Younger people in Europe and the U.S. are making choices based on money, not just saving the planet. Fewer Gen Zers and millennials see saving the planet as key in 2024. They’re also less willing to pay more for green products.
What are the growth trends in the global wellness market?
The wellness market is huge, worth over
FAQ
What are the key consumer trends shaping the global landscape?
Key trends include the middle class wanting to spend more, even with tight budgets. Older people are also ready to splurge on fun items. Younger folks might not care as much about saving the planet.
The wellness market is booming, with more people wanting to feel good. Older shoppers are not as loyal to brands as they used to be. Social media is changing how people shop, especially in new markets.
How are middle-income consumers responding to cost-of-living pressures?
Despite high costs, middle-class folks in Europe and the U.S. plan to splurge. They’re just as eager as the rich to enjoy travel, dining out, and more. They’re only a bit more likely to delay buying than the wealthy.
How are aging consumers spending on discretionary items?
Even with retirement, older folks are ready to spend on fun things. They’re more likely to splurge on travel than millennials. In the U.S., richer older folks are more likely to spend on home improvements.
How are younger consumers prioritizing sustainability in their purchasing decisions?
Younger people in Europe and the U.S. are making choices based on money, not just saving the planet. Fewer Gen Zers and millennials see saving the planet as key in 2024. They’re also less willing to pay more for green products.
What are the growth trends in the global wellness market?
The wellness market is huge, worth over $1.8 trillion and growing fast. In places like China and India, wellness spending is set to soar. Weight management is a big area for growth, as more people worldwide are overweight.
How are investments in women’s wellness growing?
More money is going into women’s wellness, with interest from all over. Women in new markets are eager to spend on beauty and fitness. The report says women’s health could be worth $1 trillion by 2040.
How is brand loyalty changing among aging consumers?
Older folks are not as loyal to brands as they used to be. Young people in Asia and the Middle East are more likely to switch to pricier brands. This shows a shift in loyalty worldwide.
What is the growth of social commerce in different markets?
China has been a leader in social commerce. Markets in China and India are getting bigger. People in these places spend more on social media than in Europe and the U.S.
The U.S. is expected to see social commerce grow to $145 billion by 2027. Gen Zers and millennials are driving this, making more purchases on social media than older folks.
.8 trillion and growing fast. In places like China and India, wellness spending is set to soar. Weight management is a big area for growth, as more people worldwide are overweight.
How are investments in women’s wellness growing?
More money is going into women’s wellness, with interest from all over. Women in new markets are eager to spend on beauty and fitness. The report says women’s health could be worth
FAQ
What are the key consumer trends shaping the global landscape?
Key trends include the middle class wanting to spend more, even with tight budgets. Older people are also ready to splurge on fun items. Younger folks might not care as much about saving the planet.
The wellness market is booming, with more people wanting to feel good. Older shoppers are not as loyal to brands as they used to be. Social media is changing how people shop, especially in new markets.
How are middle-income consumers responding to cost-of-living pressures?
Despite high costs, middle-class folks in Europe and the U.S. plan to splurge. They’re just as eager as the rich to enjoy travel, dining out, and more. They’re only a bit more likely to delay buying than the wealthy.
How are aging consumers spending on discretionary items?
Even with retirement, older folks are ready to spend on fun things. They’re more likely to splurge on travel than millennials. In the U.S., richer older folks are more likely to spend on home improvements.
How are younger consumers prioritizing sustainability in their purchasing decisions?
Younger people in Europe and the U.S. are making choices based on money, not just saving the planet. Fewer Gen Zers and millennials see saving the planet as key in 2024. They’re also less willing to pay more for green products.
What are the growth trends in the global wellness market?
The wellness market is huge, worth over $1.8 trillion and growing fast. In places like China and India, wellness spending is set to soar. Weight management is a big area for growth, as more people worldwide are overweight.
How are investments in women’s wellness growing?
More money is going into women’s wellness, with interest from all over. Women in new markets are eager to spend on beauty and fitness. The report says women’s health could be worth $1 trillion by 2040.
How is brand loyalty changing among aging consumers?
Older folks are not as loyal to brands as they used to be. Young people in Asia and the Middle East are more likely to switch to pricier brands. This shows a shift in loyalty worldwide.
What is the growth of social commerce in different markets?
China has been a leader in social commerce. Markets in China and India are getting bigger. People in these places spend more on social media than in Europe and the U.S.
The U.S. is expected to see social commerce grow to $145 billion by 2027. Gen Zers and millennials are driving this, making more purchases on social media than older folks.
trillion by 2040.
How is brand loyalty changing among aging consumers?
Older folks are not as loyal to brands as they used to be. Young people in Asia and the Middle East are more likely to switch to pricier brands. This shows a shift in loyalty worldwide.
What is the growth of social commerce in different markets?
China has been a leader in social commerce. Markets in China and India are getting bigger. People in these places spend more on social media than in Europe and the U.S.
The U.S. is expected to see social commerce grow to 5 billion by 2027. Gen Zers and millennials are driving this, making more purchases on social media than older folks.
How are investments in women’s wellness growing?
FAQ
What are the key consumer trends shaping the global landscape?
Key trends include the middle class wanting to spend more, even with tight budgets. Older people are also ready to splurge on fun items. Younger folks might not care as much about saving the planet.
The wellness market is booming, with more people wanting to feel good. Older shoppers are not as loyal to brands as they used to be. Social media is changing how people shop, especially in new markets.
How are middle-income consumers responding to cost-of-living pressures?
Despite high costs, middle-class folks in Europe and the U.S. plan to splurge. They’re just as eager as the rich to enjoy travel, dining out, and more. They’re only a bit more likely to delay buying than the wealthy.
How are aging consumers spending on discretionary items?
Even with retirement, older folks are ready to spend on fun things. They’re more likely to splurge on travel than millennials. In the U.S., richer older folks are more likely to spend on home improvements.
How are younger consumers prioritizing sustainability in their purchasing decisions?
Younger people in Europe and the U.S. are making choices based on money, not just saving the planet. Fewer Gen Zers and millennials see saving the planet as key in 2024. They’re also less willing to pay more for green products.
What are the growth trends in the global wellness market?
The wellness market is huge, worth over
FAQ
What are the key consumer trends shaping the global landscape?
Key trends include the middle class wanting to spend more, even with tight budgets. Older people are also ready to splurge on fun items. Younger folks might not care as much about saving the planet.
The wellness market is booming, with more people wanting to feel good. Older shoppers are not as loyal to brands as they used to be. Social media is changing how people shop, especially in new markets.
How are middle-income consumers responding to cost-of-living pressures?
Despite high costs, middle-class folks in Europe and the U.S. plan to splurge. They’re just as eager as the rich to enjoy travel, dining out, and more. They’re only a bit more likely to delay buying than the wealthy.
How are aging consumers spending on discretionary items?
Even with retirement, older folks are ready to spend on fun things. They’re more likely to splurge on travel than millennials. In the U.S., richer older folks are more likely to spend on home improvements.
How are younger consumers prioritizing sustainability in their purchasing decisions?
Younger people in Europe and the U.S. are making choices based on money, not just saving the planet. Fewer Gen Zers and millennials see saving the planet as key in 2024. They’re also less willing to pay more for green products.
What are the growth trends in the global wellness market?
The wellness market is huge, worth over $1.8 trillion and growing fast. In places like China and India, wellness spending is set to soar. Weight management is a big area for growth, as more people worldwide are overweight.
How are investments in women’s wellness growing?
More money is going into women’s wellness, with interest from all over. Women in new markets are eager to spend on beauty and fitness. The report says women’s health could be worth $1 trillion by 2040.
How is brand loyalty changing among aging consumers?
Older folks are not as loyal to brands as they used to be. Young people in Asia and the Middle East are more likely to switch to pricier brands. This shows a shift in loyalty worldwide.
What is the growth of social commerce in different markets?
China has been a leader in social commerce. Markets in China and India are getting bigger. People in these places spend more on social media than in Europe and the U.S.
The U.S. is expected to see social commerce grow to $145 billion by 2027. Gen Zers and millennials are driving this, making more purchases on social media than older folks.
.8 trillion and growing fast. In places like China and India, wellness spending is set to soar. Weight management is a big area for growth, as more people worldwide are overweight.
How are investments in women’s wellness growing?
More money is going into women’s wellness, with interest from all over. Women in new markets are eager to spend on beauty and fitness. The report says women’s health could be worth
FAQ
What are the key consumer trends shaping the global landscape?
Key trends include the middle class wanting to spend more, even with tight budgets. Older people are also ready to splurge on fun items. Younger folks might not care as much about saving the planet.
The wellness market is booming, with more people wanting to feel good. Older shoppers are not as loyal to brands as they used to be. Social media is changing how people shop, especially in new markets.
How are middle-income consumers responding to cost-of-living pressures?
Despite high costs, middle-class folks in Europe and the U.S. plan to splurge. They’re just as eager as the rich to enjoy travel, dining out, and more. They’re only a bit more likely to delay buying than the wealthy.
How are aging consumers spending on discretionary items?
Even with retirement, older folks are ready to spend on fun things. They’re more likely to splurge on travel than millennials. In the U.S., richer older folks are more likely to spend on home improvements.
How are younger consumers prioritizing sustainability in their purchasing decisions?
Younger people in Europe and the U.S. are making choices based on money, not just saving the planet. Fewer Gen Zers and millennials see saving the planet as key in 2024. They’re also less willing to pay more for green products.
What are the growth trends in the global wellness market?
The wellness market is huge, worth over $1.8 trillion and growing fast. In places like China and India, wellness spending is set to soar. Weight management is a big area for growth, as more people worldwide are overweight.
How are investments in women’s wellness growing?
More money is going into women’s wellness, with interest from all over. Women in new markets are eager to spend on beauty and fitness. The report says women’s health could be worth $1 trillion by 2040.
How is brand loyalty changing among aging consumers?
Older folks are not as loyal to brands as they used to be. Young people in Asia and the Middle East are more likely to switch to pricier brands. This shows a shift in loyalty worldwide.
What is the growth of social commerce in different markets?
China has been a leader in social commerce. Markets in China and India are getting bigger. People in these places spend more on social media than in Europe and the U.S.
The U.S. is expected to see social commerce grow to $145 billion by 2027. Gen Zers and millennials are driving this, making more purchases on social media than older folks.
trillion by 2040.
How is brand loyalty changing among aging consumers?
Older folks are not as loyal to brands as they used to be. Young people in Asia and the Middle East are more likely to switch to pricier brands. This shows a shift in loyalty worldwide.
What is the growth of social commerce in different markets?
China has been a leader in social commerce. Markets in China and India are getting bigger. People in these places spend more on social media than in Europe and the U.S.
The U.S. is expected to see social commerce grow to 5 billion by 2027. Gen Zers and millennials are driving this, making more purchases on social media than older folks.
FAQ
What are the key consumer trends shaping the global landscape?
Key trends include the middle class wanting to spend more, even with tight budgets. Older people are also ready to splurge on fun items. Younger folks might not care as much about saving the planet.
The wellness market is booming, with more people wanting to feel good. Older shoppers are not as loyal to brands as they used to be. Social media is changing how people shop, especially in new markets.
How are middle-income consumers responding to cost-of-living pressures?
Despite high costs, middle-class folks in Europe and the U.S. plan to splurge. They’re just as eager as the rich to enjoy travel, dining out, and more. They’re only a bit more likely to delay buying than the wealthy.
How are aging consumers spending on discretionary items?
Even with retirement, older folks are ready to spend on fun things. They’re more likely to splurge on travel than millennials. In the U.S., richer older folks are more likely to spend on home improvements.
How are younger consumers prioritizing sustainability in their purchasing decisions?
Younger people in Europe and the U.S. are making choices based on money, not just saving the planet. Fewer Gen Zers and millennials see saving the planet as key in 2024. They’re also less willing to pay more for green products.
What are the growth trends in the global wellness market?
The wellness market is huge, worth over
FAQ
What are the key consumer trends shaping the global landscape?
Key trends include the middle class wanting to spend more, even with tight budgets. Older people are also ready to splurge on fun items. Younger folks might not care as much about saving the planet.
The wellness market is booming, with more people wanting to feel good. Older shoppers are not as loyal to brands as they used to be. Social media is changing how people shop, especially in new markets.
How are middle-income consumers responding to cost-of-living pressures?
Despite high costs, middle-class folks in Europe and the U.S. plan to splurge. They’re just as eager as the rich to enjoy travel, dining out, and more. They’re only a bit more likely to delay buying than the wealthy.
How are aging consumers spending on discretionary items?
Even with retirement, older folks are ready to spend on fun things. They’re more likely to splurge on travel than millennials. In the U.S., richer older folks are more likely to spend on home improvements.
How are younger consumers prioritizing sustainability in their purchasing decisions?
Younger people in Europe and the U.S. are making choices based on money, not just saving the planet. Fewer Gen Zers and millennials see saving the planet as key in 2024. They’re also less willing to pay more for green products.
What are the growth trends in the global wellness market?
The wellness market is huge, worth over $1.8 trillion and growing fast. In places like China and India, wellness spending is set to soar. Weight management is a big area for growth, as more people worldwide are overweight.
How are investments in women’s wellness growing?
More money is going into women’s wellness, with interest from all over. Women in new markets are eager to spend on beauty and fitness. The report says women’s health could be worth $1 trillion by 2040.
How is brand loyalty changing among aging consumers?
Older folks are not as loyal to brands as they used to be. Young people in Asia and the Middle East are more likely to switch to pricier brands. This shows a shift in loyalty worldwide.
What is the growth of social commerce in different markets?
China has been a leader in social commerce. Markets in China and India are getting bigger. People in these places spend more on social media than in Europe and the U.S.
The U.S. is expected to see social commerce grow to $145 billion by 2027. Gen Zers and millennials are driving this, making more purchases on social media than older folks.
.8 trillion and growing fast. In places like China and India, wellness spending is set to soar. Weight management is a big area for growth, as more people worldwide are overweight.
How are investments in women’s wellness growing?
More money is going into women’s wellness, with interest from all over. Women in new markets are eager to spend on beauty and fitness. The report says women’s health could be worth
FAQ
What are the key consumer trends shaping the global landscape?
Key trends include the middle class wanting to spend more, even with tight budgets. Older people are also ready to splurge on fun items. Younger folks might not care as much about saving the planet.
The wellness market is booming, with more people wanting to feel good. Older shoppers are not as loyal to brands as they used to be. Social media is changing how people shop, especially in new markets.
How are middle-income consumers responding to cost-of-living pressures?
Despite high costs, middle-class folks in Europe and the U.S. plan to splurge. They’re just as eager as the rich to enjoy travel, dining out, and more. They’re only a bit more likely to delay buying than the wealthy.
How are aging consumers spending on discretionary items?
Even with retirement, older folks are ready to spend on fun things. They’re more likely to splurge on travel than millennials. In the U.S., richer older folks are more likely to spend on home improvements.
How are younger consumers prioritizing sustainability in their purchasing decisions?
Younger people in Europe and the U.S. are making choices based on money, not just saving the planet. Fewer Gen Zers and millennials see saving the planet as key in 2024. They’re also less willing to pay more for green products.
What are the growth trends in the global wellness market?
The wellness market is huge, worth over $1.8 trillion and growing fast. In places like China and India, wellness spending is set to soar. Weight management is a big area for growth, as more people worldwide are overweight.
How are investments in women’s wellness growing?
More money is going into women’s wellness, with interest from all over. Women in new markets are eager to spend on beauty and fitness. The report says women’s health could be worth $1 trillion by 2040.
How is brand loyalty changing among aging consumers?
Older folks are not as loyal to brands as they used to be. Young people in Asia and the Middle East are more likely to switch to pricier brands. This shows a shift in loyalty worldwide.
What is the growth of social commerce in different markets?
China has been a leader in social commerce. Markets in China and India are getting bigger. People in these places spend more on social media than in Europe and the U.S.
The U.S. is expected to see social commerce grow to $145 billion by 2027. Gen Zers and millennials are driving this, making more purchases on social media than older folks.
trillion by 2040.
How is brand loyalty changing among aging consumers?
Older folks are not as loyal to brands as they used to be. Young people in Asia and the Middle East are more likely to switch to pricier brands. This shows a shift in loyalty worldwide.
What is the growth of social commerce in different markets?
China has been a leader in social commerce. Markets in China and India are getting bigger. People in these places spend more on social media than in Europe and the U.S.
The U.S. is expected to see social commerce grow to 5 billion by 2027. Gen Zers and millennials are driving this, making more purchases on social media than older folks.
How is brand loyalty changing among aging consumers?
What is the growth of social commerce in different markets?
